Using Corporate Events To Promote Your Brand

Article

The marketing function plays an important of advertising and promoting the company’s brand, products and services. Today, many companies are using corporate events to promote their brand. To ensure the success of any marketing corporate event, it is advisable to use the services of a professional event management company.

Furthermore, after the events you can expect to get many leads, which need to be followed-up afterwards, if the company is to turn them successfully into customers. Some of the corporate events often used to promote the company include:

Trade shows

Trade shows events are an effective avenue that an organization can use to get in touch with many business partners and customers. In fact, trade shows account for a large portion of the marketing budget. They allow companies to exhibit, present and demonstrate their new products and/services. A professional presentation ensures the achievement of company goals and objectives. It is important for the company to be on the lookout for expos because they offer an excellent avenue to the public to learn more about businesses and their products or services.

Trade fairs

Trade fairs offer an ideal opportunity for the company to present its latest products to business partners and customers. Career fairs, somewhat related to trade fairs, are often organised to recruit new graduates and attract superior skills. In order to ensure the success of the trade fair, select a target market and focus accordingly. Hence, you will not waste time and resources marketing irrelevant prospects. Furthermore, the venue of the trade fair or career fair should be readily accessible to the target audience.

Product launches

Product launches are an essential aspect of the marketing mix. They come handy in introducing new products into the market. The launches grant the public and media an opportunity to hear about the new product before possible negative reviews. Product launches can be performed in an informal event, where the company sets up a booth in a large fair or major public event.

Nevertheless, proper planning is essential. Formal launches where the media is present require a little more work. For example, a “press kit” that gives information about the company and its products needs to be prepared.

Press conferences

A press conference offers the perfect setting for the organization to launch marketing campaigns, promote new products and/or inform the public or shareholders about financial issues. In order to ensure a successful press conference, it is important to get your timing and venue right. Generally, Monday, Friday and evenings are not the best of days to schedule a press conference. The choice of venue should be accessible and have plenty of parking. In addition, it should create the right mood.

Companies are spoilt for choice when it comes to marketing their brand as well as their products and services. Nevertheless, proper planning of marketing events is critical. In addition to getting the timing and venue right, it is important to organise for transport for the company staff. Also in some cases, transport arrangements are required for VIP clients and business partners. Therefore, corporate coach hire or minibus services in Australia come in handy.

If you would like to find out more about our coach and minibus hire services, please call or send us an email.